About

The Company

Sakar International Inc, founded in 1977 by Charlie Saka. Markets a complete range of leisure electronic products and owns several trademarks, including the internationally renowned Vivitar®. It is one of the leaders in leisure products under license. The success is due to a strategy that includes solid, international and exclusive licenses. The strategy, complemented by a niche policy and constant innovation allows for the international growth of the company and for the development of the range of products under trademarks of the company. Most of the category products are renewed every year. The constant demand for quality and our awards for numerous products is also an ingredient of this continuous success. Sakar has a significant market share in the US and increasing share in European.

Strong, powerful and versatile, whilst remaining stylish and sophisticated, Vivitar continues to develop products where effortless functionality is the core.

The Future

Today, the Vivitar image is as vibrant, fresh and strong as ever. Its contemporary design interwoven with effortless technology has provided the Vivitar brand with a solid foundation. As Vivitar moves forward it continues to strive to create an effortless experience for millions of consumers worldwide. Young and old. Fashionists and aspiring techies. As long as they have the mindset, Vivitar has the camera that fits their lifestyle. Vivitar continues to push the boundaries of digital entertainment products, viewing them as an accessory first and a tool second. Strong, powerful and versatile, whilst remaining stylish and sophisticated, Vivitar continues to develop products where effortless functionality is the core. Its versatility allows it to be anything and everything the consumer needs it to be.

Heritage And Excellence

For over 74 years, Vivitar® has cultivated a rich heritage of quality photographic product development and effortless imaging technology innovation. Founded in Hollywood, California, the company has grown to become an internationally renowned leader in the photo industry, setting increasingly high standards, making it possible for millions to effortlessly capture memories. The name Vivitar, meaning 'lifetime optics', embodies the vision that all products should relate to a specific lifestyle that each and every one of us choose to live. No matter what you do with your time, Vivitar has a camera moments. Reenergized through its acquisition by Sakar International Inc, Vivitar carries on its tradition of excellence today with a fresh image, and new, innovative products. Vivitar is poised to be a vibrant presence in the lives of consumers worldwide.